{"id":923,"date":"2025-12-10T09:28:00","date_gmt":"2025-12-10T08:28:00","guid":{"rendered":"https:\/\/wpml.transparencyandtruth.ch\/?post_type=ressource&#038;p=923"},"modified":"2025-12-17T10:22:30","modified_gmt":"2025-12-17T09:22:30","slug":"webinar-jugendliche-als-ziel-des-tabakmarketings","status":"publish","type":"ressource","link":"https:\/\/transparencyandtruth.ch\/de\/ressource\/webinar-jugendliche-als-ziel-des-tabakmarketings\/","title":{"rendered":"Webinar: Jugendliche als Ziel des Tabakmarketings"},"content":{"rendered":"\n<p>Dieses Webinar wurde von Transparency and Truth organisiert und widmete sich einer der dringendsten Herausforderungen der Tabakpr\u00e4vention: der gezielten Ansprache junger Menschen durch die Tabakindustrie. Mit subtilen und oft schwer erkennbaren Marketingstrategien \u2013 insbesondere \u00fcber soziale Netzwerke, Kooperationen mit Influencern und Lifestyle-Inhalten \u2013 beeinflusst die Industrie weiterhin das Konsumverhalten junger Menschen. Das Webinar beleuchtete, wie die Tabakindustrie junge Menschen als zentrale Zielgruppe betrachtet, welche Taktiken sie zu diesem Zweck einsetzt und welche Rolle die Pr\u00e4vention spielen kann.<\/p>\n\n\n\n<p>Die Referenten:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stephan Brun, <a href=\"https:\/\/www.tpf.admin.ch\/de\/der-fonds\">Tabakpr\u00e4ventionsfonds<\/a><\/li>\n\n\n\n<li>Sophie Lonchampt, <a href=\"https:\/\/oxysuisse.ch\/de\/\">OxySuisse<\/a><\/li>\n\n\n\n<li>Hussein Faeq, <a href=\"https:\/\/www.bath.ac.uk\/research-groups\/tobacco-control-research-group\/\">Tobacco Control Research Group, University of Bath<\/a><\/li>\n\n\n\n<li>Frank Wieber, <a href=\"https:\/\/www.zhaw.ch\/de\/gesundheit\/institute-zentren\/iph\">ZHAW Gesundheit Institut f\u00fcr Public Health<\/a><\/li>\n\n\n\n<li>Jocelyne Gianini Mornata, <a href=\"https:\/\/www.legapolmonare.ch\/lega-polmonare-ticinese\">Lega polmonare ticinese<\/a><\/li>\n\n\n\n<li>Martina Romeo, <a href=\"https:\/\/www.radixsvizzeraitaliana.ch\/\">Radix Svizzera italiana<\/a><\/li>\n\n\n\n<li>Michela Canevascini, <a href=\"https:\/\/oxysuisse.ch\/de\/\">OxySuisse<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dieses Webinar wurde von Transparency and Truth organisiert und widmete sich einer der dringendsten Herausforderungen der Tabakpr\u00e4vention: der gezielten Ansprache junger Menschen durch die Tabakindustrie. Mit subtilen und oft schwer erkennbaren Marketingstrategien \u2013 insbesondere \u00fcber soziale Netzwerke, Kooperationen mit Influencern und Lifestyle-Inhalten \u2013 beeinflusst die Industrie weiterhin das Konsumverhalten junger Menschen. Das Webinar beleuchtete, wie [&hellip;]<\/p>\n","protected":false},"featured_media":924,"template":"","ressource_category":[36],"ressource_type_category":[45],"class_list":["post-923","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","ressource_category-marketing","ressource_type_category-veranstaltung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar: Jugendliche als Ziel des Tabakmarketings - Transparency and Truth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transparencyandtruth.ch\/de\/ressource\/webinar-jugendliche-als-ziel-des-tabakmarketings\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar: Jugendliche als Ziel des Tabakmarketings - Transparency and Truth\" \/>\n<meta property=\"og:description\" content=\"Dieses Webinar wurde von Transparency and Truth organisiert und widmete sich einer der dringendsten Herausforderungen der Tabakpr\u00e4vention: der gezielten Ansprache junger Menschen durch die Tabakindustrie. Mit subtilen und oft schwer erkennbaren Marketingstrategien \u2013 insbesondere \u00fcber soziale Netzwerke, Kooperationen mit Influencern und Lifestyle-Inhalten \u2013 beeinflusst die Industrie weiterhin das Konsumverhalten junger Menschen. Das Webinar beleuchtete, wie [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transparencyandtruth.ch\/de\/ressource\/webinar-jugendliche-als-ziel-des-tabakmarketings\/\" \/>\n<meta property=\"og:site_name\" content=\"Transparency and Truth\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-17T09:22:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/transparencyandtruth.ch\/wp-content\/uploads\/2025\/08\/anthony-hortin-4klT9uUEexU-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/de\\\/ressource\\\/webinar-jugendliche-als-ziel-des-tabakmarketings\\\/\",\"url\":\"https:\\\/\\\/transparencyandtruth.ch\\\/de\\\/ressource\\\/webinar-jugendliche-als-ziel-des-tabakmarketings\\\/\",\"name\":\"Webinar: Jugendliche als Ziel des Tabakmarketings - Transparency and Truth\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/de\\\/ressource\\\/webinar-jugendliche-als-ziel-des-tabakmarketings\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/de\\\/ressource\\\/webinar-jugendliche-als-ziel-des-tabakmarketings\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/transparencyandtruth.ch\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/anthony-hortin-4klT9uUEexU-unsplash-scaled.jpg\",\"datePublished\":\"2025-12-10T08:28:00+00:00\",\"dateModified\":\"2025-12-17T09:22:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/de\\\/ressource\\\/webinar-jugendliche-als-ziel-des-tabakmarketings\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/transparencyandtruth.ch\\\/de\\\/ressource\\\/webinar-jugendliche-als-ziel-des-tabakmarketings\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/de\\\/ressource\\\/webinar-jugendliche-als-ziel-des-tabakmarketings\\\/#primaryimage\",\"url\":\"https:\\\/\\\/transparencyandtruth.ch\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/anthony-hortin-4klT9uUEexU-unsplash-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/transparencyandtruth.ch\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/anthony-hortin-4klT9uUEexU-unsplash-scaled.jpg\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/de\\\/ressource\\\/webinar-jugendliche-als-ziel-des-tabakmarketings\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/transparencyandtruth.ch\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ressourcen\",\"item\":\"https:\\\/\\\/transparencyandtruth.ch\\\/de\\\/ressource\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Webinar: Jugendliche als Ziel des Tabakmarketings\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/transparencyandtruth.ch\\\/de\\\/\",\"name\":\"Transparency and Truth\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/de\\\/#organization\"},\"alternateName\":\"TnT\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/transparencyandtruth.ch\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/de\\\/#organization\",\"name\":\"Transparency and Truth\",\"alternateName\":\"TnT\",\"url\":\"https:\\\/\\\/transparencyandtruth.ch\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/transparencyandtruth.ch\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/tnt_logo.png\",\"contentUrl\":\"https:\\\/\\\/transparencyandtruth.ch\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/tnt_logo.png\",\"width\":1041,\"height\":716,\"caption\":\"Transparency and Truth\"},\"image\":{\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/transparencytruth\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/transparency-and-truth\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Webinar: Jugendliche als Ziel des Tabakmarketings - Transparency and Truth","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/transparencyandtruth.ch\/de\/ressource\/webinar-jugendliche-als-ziel-des-tabakmarketings\/","og_locale":"de_DE","og_type":"article","og_title":"Webinar: Jugendliche als Ziel des Tabakmarketings - Transparency and Truth","og_description":"Dieses Webinar wurde von Transparency and Truth organisiert und widmete sich einer der dringendsten Herausforderungen der Tabakpr\u00e4vention: der gezielten Ansprache junger Menschen durch die Tabakindustrie. Mit subtilen und oft schwer erkennbaren Marketingstrategien \u2013 insbesondere \u00fcber soziale Netzwerke, Kooperationen mit Influencern und Lifestyle-Inhalten \u2013 beeinflusst die Industrie weiterhin das Konsumverhalten junger Menschen. Das Webinar beleuchtete, wie [&hellip;]","og_url":"https:\/\/transparencyandtruth.ch\/de\/ressource\/webinar-jugendliche-als-ziel-des-tabakmarketings\/","og_site_name":"Transparency and Truth","article_modified_time":"2025-12-17T09:22:30+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/transparencyandtruth.ch\/wp-content\/uploads\/2025\/08\/anthony-hortin-4klT9uUEexU-unsplash-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/transparencyandtruth.ch\/de\/ressource\/webinar-jugendliche-als-ziel-des-tabakmarketings\/","url":"https:\/\/transparencyandtruth.ch\/de\/ressource\/webinar-jugendliche-als-ziel-des-tabakmarketings\/","name":"Webinar: Jugendliche als Ziel des Tabakmarketings - Transparency and Truth","isPartOf":{"@id":"https:\/\/transparencyandtruth.ch\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/transparencyandtruth.ch\/de\/ressource\/webinar-jugendliche-als-ziel-des-tabakmarketings\/#primaryimage"},"image":{"@id":"https:\/\/transparencyandtruth.ch\/de\/ressource\/webinar-jugendliche-als-ziel-des-tabakmarketings\/#primaryimage"},"thumbnailUrl":"https:\/\/transparencyandtruth.ch\/wp-content\/uploads\/2025\/08\/anthony-hortin-4klT9uUEexU-unsplash-scaled.jpg","datePublished":"2025-12-10T08:28:00+00:00","dateModified":"2025-12-17T09:22:30+00:00","breadcrumb":{"@id":"https:\/\/transparencyandtruth.ch\/de\/ressource\/webinar-jugendliche-als-ziel-des-tabakmarketings\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/transparencyandtruth.ch\/de\/ressource\/webinar-jugendliche-als-ziel-des-tabakmarketings\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/transparencyandtruth.ch\/de\/ressource\/webinar-jugendliche-als-ziel-des-tabakmarketings\/#primaryimage","url":"https:\/\/transparencyandtruth.ch\/wp-content\/uploads\/2025\/08\/anthony-hortin-4klT9uUEexU-unsplash-scaled.jpg","contentUrl":"https:\/\/transparencyandtruth.ch\/wp-content\/uploads\/2025\/08\/anthony-hortin-4klT9uUEexU-unsplash-scaled.jpg","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/transparencyandtruth.ch\/de\/ressource\/webinar-jugendliche-als-ziel-des-tabakmarketings\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/transparencyandtruth.ch\/de\/"},{"@type":"ListItem","position":2,"name":"Ressourcen","item":"https:\/\/transparencyandtruth.ch\/de\/ressource\/"},{"@type":"ListItem","position":3,"name":"Webinar: Jugendliche als Ziel des Tabakmarketings"}]},{"@type":"WebSite","@id":"https:\/\/transparencyandtruth.ch\/de\/#website","url":"https:\/\/transparencyandtruth.ch\/de\/","name":"Transparency and Truth","description":"","publisher":{"@id":"https:\/\/transparencyandtruth.ch\/de\/#organization"},"alternateName":"TnT","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/transparencyandtruth.ch\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/transparencyandtruth.ch\/de\/#organization","name":"Transparency and Truth","alternateName":"TnT","url":"https:\/\/transparencyandtruth.ch\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/transparencyandtruth.ch\/de\/#\/schema\/logo\/image\/","url":"https:\/\/transparencyandtruth.ch\/wp-content\/uploads\/2025\/05\/tnt_logo.png","contentUrl":"https:\/\/transparencyandtruth.ch\/wp-content\/uploads\/2025\/05\/tnt_logo.png","width":1041,"height":716,"caption":"Transparency and Truth"},"image":{"@id":"https:\/\/transparencyandtruth.ch\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/transparencytruth\/","https:\/\/www.linkedin.com\/company\/transparency-and-truth\/"]}]}},"_links":{"self":[{"href":"https:\/\/transparencyandtruth.ch\/de\/wp-json\/wp\/v2\/ressource\/923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/transparencyandtruth.ch\/de\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/transparencyandtruth.ch\/de\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/transparencyandtruth.ch\/de\/wp-json\/wp\/v2\/media\/924"}],"wp:attachment":[{"href":"https:\/\/transparencyandtruth.ch\/de\/wp-json\/wp\/v2\/media?parent=923"}],"wp:term":[{"taxonomy":"ressource_category","embeddable":true,"href":"https:\/\/transparencyandtruth.ch\/de\/wp-json\/wp\/v2\/ressource_category?post=923"},{"taxonomy":"ressource_type_category","embeddable":true,"href":"https:\/\/transparencyandtruth.ch\/de\/wp-json\/wp\/v2\/ressource_type_category?post=923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}