{"id":48,"date":"2025-05-12T14:34:03","date_gmt":"2025-05-12T12:34:03","guid":{"rendered":"https:\/\/tnt.localhost\/?page_id=48"},"modified":"2026-03-17T09:33:19","modified_gmt":"2026-03-17T08:33:19","slug":"influence-industrie-du-tabac-suisse","status":"publish","type":"page","link":"https:\/\/transparencyandtruth.ch\/en\/","title":{"rendered":"Influence de l&#8217;industrie du tabac et de la nicotine en Suisse"},"content":{"rendered":"\n<pre class=\"wp-block-code\"><code>&lt;meta name=\"google-site-verification\" content=\"c0wZ6jJHjEpFaRDNloC49p-pX8knsljJoFIhwuIjU4c\" \/><\/code><\/pre>\n\n\n\n<p><strong><a href=\"https:\/\/transparencyandtruth.ch\/a-propos\/\">L\u2019initiative Transparency and Truth<\/a> a pour but d&#8217;exposer l&#8217;influence de l&#8217;industrie du tabac et de la nicotine en Suisse.<\/strong> \u00c0 travers une analyse rigoureuse d\u2019informations fiables, le projet met en lumi\u00e8re les strat\u00e9gies de <strong>manipulation<\/strong>, d\u2019<strong>influence<\/strong> et de marketing utilis\u00e9s par cette industrie pour prot\u00e9ger ses int\u00e9r\u00eats \u00e9conomiques.<\/p>\n\n\n\n<p>\u00c0 l\u2019\u00e9chelle mondiale, l\u2019<strong>industrie du tabac<\/strong> d\u00e9ploie une strat\u00e9gie de communication sophistiqu\u00e9e, dont l\u2019objectif est clair : maximiser et p\u00e9renniser ses profits en cr\u00e9ant de nouveaux march\u00e9s pour ses produits. Les <strong>adolescents<\/strong> repr\u00e9sentent une part majeure des nouveaux consommateurs, ce qui explique le ciblage sp\u00e9cifique et les tactiques de s\u00e9duction d\u00e9velopp\u00e9es par les entreprises du tabac et de la nicotine.<\/p>\n\n\n\n<p>En Suisse, <a href=\"https:\/\/transparencyandtruth.ch\/nos-themes\/\">ces strat\u00e9gies<\/a> s\u2019expriment notamment par des actions d\u2019influence sur le d\u00e9bat public, la r\u00e9glementation, la publicit\u00e9 et l\u2019image sociale des produits nicotiniques. Souvent complexes et peu visibles, ces pratiques m\u00e9ritent d\u2019\u00eatre document\u00e9es et comprises afin de permettre un d\u00e9bat d\u00e9mocratique fond\u00e9 sur des faits. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un projet pour informer, sensibiliser et soutenir la d\u00e9normalisation de l&#8217;influence de l&#8217;industrie du tabac et de la nicotine en Suisse<\/h3>\n\n\n\n<p>Transparency and Truth expose les strat\u00e9gies d\u2019influence de l\u2019industrie du tabac et de la nicotine en Suisse afin de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>exposer les m\u00e9canismes de manipulation et de lobbying<\/strong>,<\/li>\n\n\n\n<li><strong>sensibiliser la population<\/strong> aux m\u00e9thodes utilis\u00e9es pour banaliser la consommation,<\/li>\n\n\n\n<li><strong>soutenir la d\u00e9normalisation<\/strong> d\u2019une industrie responsable de <strong>9\u2019500 d\u00e9c\u00e8s par ann\u00e9e en Suisse<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Le projet Transparency and Truth (TnT) est r\u00e9alis\u00e9 par <strong><a href=\"https:\/\/oxysuisse.ch\/\">OxySuisse<\/a><\/strong>, sur mandat du <strong><a href=\"https:\/\/www.tpf.admin.ch\/fr\/le-fonds\">Fonds de pr\u00e9vention du tabagisme <\/a>(FPT)<\/strong>, avec une ambition centrale : renforcer la transparence, contribuer \u00e0 une meilleure compr\u00e9hension des enjeux et encourager des d\u00e9cisions publiques \u00e9clair\u00e9es.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-transparency-and-truth wp-block-embed-transparency-and-truth\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"zkq7xny5Vz\"><a href=\"https:\/\/transparencyandtruth.ch\/a-propos\/\">\u00c0 propos<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00ab\u00a0\u00c0 propos\u00a0\u00bb &#8212; Transparency and Truth\" src=\"https:\/\/transparencyandtruth.ch\/a-propos\/embed\/#?secret=nJrRm1S6Oa#?secret=zkq7xny5Vz\" data-secret=\"zkq7xny5Vz\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-transparency-and-truth wp-block-embed-transparency-and-truth\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"kh5z60SGdq\"><a href=\"https:\/\/transparencyandtruth.ch\/nos-themes\/\">Nos th\u00e8mes<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00ab\u00a0Nos th\u00e8mes\u00a0\u00bb &#8212; Transparency and Truth\" src=\"https:\/\/transparencyandtruth.ch\/nos-themes\/embed\/#?secret=pwYyjBjYwk#?secret=kh5z60SGdq\" data-secret=\"kh5z60SGdq\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019initiative Transparency and Truth a pour but d&#8217;exposer l&#8217;influence de l&#8217;industrie du tabac et de la nicotine en Suisse. \u00c0 travers une analyse rigoureuse d\u2019informations fiables, le projet met en lumi\u00e8re les strat\u00e9gies de manipulation, d\u2019influence et de marketing utilis\u00e9s par cette industrie pour prot\u00e9ger ses int\u00e9r\u00eats \u00e9conomiques. \u00c0 l\u2019\u00e9chelle mondiale, l\u2019industrie du tabac d\u00e9ploie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-48","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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