{"id":1079,"date":"2026-08-06T08:30:00","date_gmt":"2026-08-06T06:30:00","guid":{"rendered":"https:\/\/wpml.transparencyandtruth.ch\/?post_type=ressource&#038;p=1079"},"modified":"2026-08-11T13:40:12","modified_gmt":"2026-08-11T11:40:12","slug":"the-tobacco-industry-targets-young-people","status":"publish","type":"ressource","link":"https:\/\/transparencyandtruth.ch\/en\/ressource\/the-tobacco-industry-targets-young-people\/","title":{"rendered":"&#8220;For adults only&#8221; : The tobacco industry targets young people"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Despite claiming otherwise, the tobacco industry target young people. Its marketing strategies, which are both subtle and highly effective, focus on early initiation to ensure consumer loyalty into adulthood. Today, these strategies have adapted to new areas of influence, particularly <a href=\"https:\/\/transparencyandtruth.ch\/en\/ressource\/social-media-the-tobacco-industrys-new-weapon\/\">social media<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This multi-part series analyzes the evolution of the tobacco industry&#8217;s advertising tactics, the mechanisms it uses, and the reasons why young people are a particularly vulnerable target. It also highlights the importance of taking a critical look at these practices in order to strengthen prevention and protect future generations.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-9d260ee2 wp-block-group-is-layout-grid\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Despite claiming otherwise, the tobacco industry target young people. Its marketing strategies, which are both subtle and highly effective, focus on early initiation to ensure consumer loyalty into adulthood. Today, these strategies have adapted to new areas of influence, particularly social media. This multi-part series analyzes the evolution of the tobacco industry&#8217;s advertising tactics, the [&hellip;]<\/p>\n","protected":false},"featured_media":4315,"template":"","ressource_category":[49],"ressource_type_category":[54],"class_list":["post-1079","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","ressource_category-marketing","ressource_type_category-dossier"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;For adults only&quot; : The tobacco industry targets young people - Transparency and Truth<\/title>\n<meta name=\"description\" content=\"The tobacco industry targets young people through evolving marketing strategies, particularly on social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transparencyandtruth.ch\/en\/ressource\/the-tobacco-industry-targets-young-people\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;For adults only&quot; : The tobacco industry targets young people - 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