{"id":1233,"date":"2023-05-22T11:09:00","date_gmt":"2023-05-22T09:09:00","guid":{"rendered":"https:\/\/wpml.transparencyandtruth.ch\/?post_type=ressource&p=1233"},"modified":"2026-04-02T16:35:44","modified_gmt":"2026-04-02T14:35:44","slug":"the-green-tobacco-strategy-divert-pollute-whitewash","status":"publish","type":"ressource","link":"https:\/\/transparencyandtruth.ch\/en\/ressource\/the-green-tobacco-strategy-divert-pollute-whitewash\/","title":{"rendered":"Greenwashing and pocket ashtrays"},"content":{"rendered":"\n

In 2021, the Swiss Cigarette association launched the \u2018Lara Green\u2019 campaign. This campaign, which appears to have an environmental focus, is in fact nothing more than a greenwashing strategy by the tobacco industry. In this report, we will examine the links between greenwashing and pocket ashtrays<\/strong>.<\/strong><\/p>\n\n\n\n

It is an indisputable fact: the best way to tackle a pollution problem is to tackle it at source. So how can we reduce the 24 million tonnes of solid waste produced each year by the tobacco industry (to cite just this figure)? By reducing the prevalence of smoking.<\/p>\n\n\n\n

But the tobacco industry systematically rejects such an approach. Proof of this is its fierce opposition to the initiative \u2018Protecting children and young people from tobacco advertising\u2019. Worse still, it operates on the assumption that smoking is a \u2018normal\u2019 activity, fully accepted by society, and therefore not open to question. This is why it attempts to implement greenwashing strategies to redeem its image.<\/p>\n\n\n\n

The \u201cLara Green\u201d campaign is a good example of this strategy. Launched in 2021 by the Swiss Cigarette association (comprising the Swiss subsidiaries of British American Tobacco Switzerland, Japan Tobacco International and Philip Morris International), it attempts to give a greener and more eco-friendly image to a polluting industry by offering pocket ashtrays to smokers. But in reality, this is a strategy designed to shift the manufacturer\u2019s responsibility onto smokers and to collect thousands of pieces of data, the intended use of which remains unknown.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

In 2021, the Swiss Cigarette association launched the \u2018Lara Green\u2019 campaign. This campaign, which appears to have an environmental focus, is in fact nothing more than a greenwashing strategy by the tobacco industry. In this report, we will examine the links between greenwashing and pocket ashtrays. It is an indisputable fact: the best way to […]<\/p>\n","protected":false},"featured_media":1241,"template":"","ressource_category":[47],"ressource_type_category":[54],"class_list":["post-1233","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","ressource_category-environment","ressource_type_category-dossier"],"acf":[],"yoast_head":"\nGreenwashing and pocket ashtrays - Transparency and Truth<\/title>\n<meta name=\"description\" content=\"The Swiss Cigarette association launched the \u2018Lara Green\u2019 campaign. e will examine the links between greenwashing and pocket ashtrays.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transparencyandtruth.ch\/en\/ressource\/the-green-tobacco-strategy-divert-pollute-whitewash\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Greenwashing and pocket ashtrays - Transparency and Truth\" \/>\n<meta property=\"og:description\" content=\"The Swiss Cigarette association launched the \u2018Lara Green\u2019 campaign. e will examine the links between greenwashing and pocket ashtrays.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transparencyandtruth.ch\/en\/ressource\/the-green-tobacco-strategy-divert-pollute-whitewash\/\" \/>\n<meta property=\"og:site_name\" content=\"Transparency and Truth\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T14:35:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/transparencyandtruth.ch\/wp-content\/uploads\/2025\/05\/matthew-smith-Rfflri94rs8-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/en\\\/ressource\\\/the-green-tobacco-strategy-divert-pollute-whitewash\\\/\",\"url\":\"https:\\\/\\\/transparencyandtruth.ch\\\/en\\\/ressource\\\/the-green-tobacco-strategy-divert-pollute-whitewash\\\/\",\"name\":\"Greenwashing and pocket ashtrays - Transparency and Truth\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/en\\\/ressource\\\/the-green-tobacco-strategy-divert-pollute-whitewash\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/en\\\/ressource\\\/the-green-tobacco-strategy-divert-pollute-whitewash\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/transparencyandtruth.ch\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/matthew-smith-Rfflri94rs8-unsplash.jpg\",\"datePublished\":\"2023-05-22T09:09:00+00:00\",\"dateModified\":\"2026-04-02T14:35:44+00:00\",\"description\":\"The Swiss Cigarette association launched the \u2018Lara Green\u2019 campaign. e will examine the links between greenwashing and pocket ashtrays.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/en\\\/ressource\\\/the-green-tobacco-strategy-divert-pollute-whitewash\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/transparencyandtruth.ch\\\/en\\\/ressource\\\/the-green-tobacco-strategy-divert-pollute-whitewash\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/en\\\/ressource\\\/the-green-tobacco-strategy-divert-pollute-whitewash\\\/#primaryimage\",\"url\":\"https:\\\/\\\/transparencyandtruth.ch\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/matthew-smith-Rfflri94rs8-unsplash.jpg\",\"contentUrl\":\"https:\\\/\\\/transparencyandtruth.ch\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/matthew-smith-Rfflri94rs8-unsplash.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Kleine Tanne\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/en\\\/ressource\\\/the-green-tobacco-strategy-divert-pollute-whitewash\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/transparencyandtruth.ch\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\\\/\\\/transparencyandtruth.ch\\\/en\\\/ressource\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Greenwashing and pocket ashtrays\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/transparencyandtruth.ch\\\/en\\\/\",\"name\":\"Transparency and Truth\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/en\\\/#organization\"},\"alternateName\":\"TnT\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/transparencyandtruth.ch\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/en\\\/#organization\",\"name\":\"Transparency and Truth\",\"alternateName\":\"TnT\",\"url\":\"https:\\\/\\\/transparencyandtruth.ch\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/transparencyandtruth.ch\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/tnt_logo.png\",\"contentUrl\":\"https:\\\/\\\/transparencyandtruth.ch\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/tnt_logo.png\",\"width\":1041,\"height\":716,\"caption\":\"Transparency and Truth\"},\"image\":{\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/transparencytruth\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/transparency-and-truth\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Greenwashing and pocket ashtrays - Transparency and Truth","description":"The Swiss Cigarette association launched the \u2018Lara Green\u2019 campaign. e will examine the links between greenwashing and pocket ashtrays.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/transparencyandtruth.ch\/en\/ressource\/the-green-tobacco-strategy-divert-pollute-whitewash\/","og_locale":"en_US","og_type":"article","og_title":"Greenwashing and pocket ashtrays - Transparency and Truth","og_description":"The Swiss Cigarette association launched the \u2018Lara Green\u2019 campaign. e will examine the links between greenwashing and pocket ashtrays.","og_url":"https:\/\/transparencyandtruth.ch\/en\/ressource\/the-green-tobacco-strategy-divert-pollute-whitewash\/","og_site_name":"Transparency and Truth","article_modified_time":"2026-04-02T14:35:44+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/transparencyandtruth.ch\/wp-content\/uploads\/2025\/05\/matthew-smith-Rfflri94rs8-unsplash.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/transparencyandtruth.ch\/en\/ressource\/the-green-tobacco-strategy-divert-pollute-whitewash\/","url":"https:\/\/transparencyandtruth.ch\/en\/ressource\/the-green-tobacco-strategy-divert-pollute-whitewash\/","name":"Greenwashing and pocket ashtrays - Transparency and Truth","isPartOf":{"@id":"https:\/\/transparencyandtruth.ch\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/transparencyandtruth.ch\/en\/ressource\/the-green-tobacco-strategy-divert-pollute-whitewash\/#primaryimage"},"image":{"@id":"https:\/\/transparencyandtruth.ch\/en\/ressource\/the-green-tobacco-strategy-divert-pollute-whitewash\/#primaryimage"},"thumbnailUrl":"https:\/\/transparencyandtruth.ch\/wp-content\/uploads\/2025\/05\/matthew-smith-Rfflri94rs8-unsplash.jpg","datePublished":"2023-05-22T09:09:00+00:00","dateModified":"2026-04-02T14:35:44+00:00","description":"The Swiss Cigarette association launched the \u2018Lara Green\u2019 campaign. e will examine the links between greenwashing and pocket ashtrays.","breadcrumb":{"@id":"https:\/\/transparencyandtruth.ch\/en\/ressource\/the-green-tobacco-strategy-divert-pollute-whitewash\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/transparencyandtruth.ch\/en\/ressource\/the-green-tobacco-strategy-divert-pollute-whitewash\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/transparencyandtruth.ch\/en\/ressource\/the-green-tobacco-strategy-divert-pollute-whitewash\/#primaryimage","url":"https:\/\/transparencyandtruth.ch\/wp-content\/uploads\/2025\/05\/matthew-smith-Rfflri94rs8-unsplash.jpg","contentUrl":"https:\/\/transparencyandtruth.ch\/wp-content\/uploads\/2025\/05\/matthew-smith-Rfflri94rs8-unsplash.jpg","width":1920,"height":1280,"caption":"Kleine Tanne"},{"@type":"BreadcrumbList","@id":"https:\/\/transparencyandtruth.ch\/en\/ressource\/the-green-tobacco-strategy-divert-pollute-whitewash\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/transparencyandtruth.ch\/en\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/transparencyandtruth.ch\/en\/ressource\/"},{"@type":"ListItem","position":3,"name":"Greenwashing and pocket ashtrays"}]},{"@type":"WebSite","@id":"https:\/\/transparencyandtruth.ch\/en\/#website","url":"https:\/\/transparencyandtruth.ch\/en\/","name":"Transparency and Truth","description":"","publisher":{"@id":"https:\/\/transparencyandtruth.ch\/en\/#organization"},"alternateName":"TnT","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/transparencyandtruth.ch\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/transparencyandtruth.ch\/en\/#organization","name":"Transparency and Truth","alternateName":"TnT","url":"https:\/\/transparencyandtruth.ch\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/transparencyandtruth.ch\/en\/#\/schema\/logo\/image\/","url":"https:\/\/transparencyandtruth.ch\/wp-content\/uploads\/2025\/05\/tnt_logo.png","contentUrl":"https:\/\/transparencyandtruth.ch\/wp-content\/uploads\/2025\/05\/tnt_logo.png","width":1041,"height":716,"caption":"Transparency and Truth"},"image":{"@id":"https:\/\/transparencyandtruth.ch\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/transparencytruth\/","https:\/\/www.linkedin.com\/company\/transparency-and-truth\/"]}]}},"_links":{"self":[{"href":"https:\/\/transparencyandtruth.ch\/en\/wp-json\/wp\/v2\/ressource\/1233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/transparencyandtruth.ch\/en\/wp-json\/wp\/v2\/ressource"}],"about":[{"href":"https:\/\/transparencyandtruth.ch\/en\/wp-json\/wp\/v2\/types\/ressource"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/transparencyandtruth.ch\/en\/wp-json\/wp\/v2\/media\/1241"}],"wp:attachment":[{"href":"https:\/\/transparencyandtruth.ch\/en\/wp-json\/wp\/v2\/media?parent=1233"}],"wp:term":[{"taxonomy":"ressource_category","embeddable":true,"href":"https:\/\/transparencyandtruth.ch\/en\/wp-json\/wp\/v2\/ressource_category?post=1233"},{"taxonomy":"ressource_type_category","embeddable":true,"href":"https:\/\/transparencyandtruth.ch\/en\/wp-json\/wp\/v2\/ressource_type_category?post=1233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}