{"id":3772,"date":"2026-05-26T11:43:37","date_gmt":"2026-05-26T09:43:37","guid":{"rendered":"https:\/\/transparencyandtruth.ch\/?post_type=ressource&#038;p=3772"},"modified":"2026-05-27T11:50:11","modified_gmt":"2026-05-27T09:50:11","slug":"what-could-be-sexier-than-something-forbidden-in-2026-young-people-are-still-craving-nicotine","status":"publish","type":"ressource","link":"https:\/\/transparencyandtruth.ch\/en\/ressource\/what-could-be-sexier-than-something-forbidden-in-2026-young-people-are-still-craving-nicotine\/","title":{"rendered":"\u201cWhat could be sexier than something forbidden?\u201d &#8211; Le Temps"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In an article published on May 23, 2026, in <em>Le Temps<\/em>, Michela Canevascini, Director of OxySuisse, reflects on the tobacco industry\u2019s strategies for targeting younger generations. She points out that tobacco companies have long associated cigarettes with values such as freedom, partying, transgression, and even the feeling of \u201cbeing an adult.\u201d Today, these same mechanisms can also be seen in the promotion of new nicotine products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The article also highlights the role of influencers and cinema in normalizing consumption, as well as Switzerland\u2019s delay in prevention policies compared with other European countries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many thanks to <em>Le Temps<\/em> and Marion Police for shedding light on this major public health issue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read the full article in French on <a href=\"https:\/\/www.letemps.ch\/societe\/quoi-de-plus-sexy-que-ce-qui-est-interdit-en-2026-la-jeunesse-est-encore-avide-de-nicotine?srsltid=AfmBOooQqNyVh45WKhMT074b7eFNU2LkcdjFa2o-kHsFRaaSHXn78U7k\">letemps.ch<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an article published on May 23, 2026, in Le Temps, Michela Canevascini, Director of OxySuisse, reflects on the tobacco industry\u2019s strategies for targeting younger generations. She points out that tobacco companies have long associated cigarettes with values such as freedom, partying, transgression, and even the feeling of \u201cbeing an adult.\u201d Today, these same mechanisms [&hellip;]<\/p>\n","protected":false},"featured_media":3771,"template":"","ressource_category":[49],"ressource_type_category":[59],"class_list":["post-3772","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","ressource_category-marketing","ressource_type_category-about-us"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cWhat could be sexier than something forbidden?\u201d - Le Temps - Transparency and Truth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transparencyandtruth.ch\/en\/ressource\/what-could-be-sexier-than-something-forbidden-in-2026-young-people-are-still-craving-nicotine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cWhat could be sexier than something forbidden?\u201d - Le Temps - Transparency and Truth\" \/>\n<meta property=\"og:description\" content=\"In an article published on May 23, 2026, in Le Temps, Michela Canevascini, Director of OxySuisse, reflects on the tobacco industry\u2019s strategies for targeting younger generations. 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