{"id":3786,"date":"2026-05-28T09:00:33","date_gmt":"2026-05-28T07:00:33","guid":{"rendered":"https:\/\/transparencyandtruth.ch\/?post_type=ressource&#038;p=3786"},"modified":"2026-05-28T09:35:30","modified_gmt":"2026-05-28T07:35:30","slug":"philip-morris-university-geneva-children","status":"publish","type":"ressource","link":"https:\/\/transparencyandtruth.ch\/en\/ressource\/philip-morris-university-geneva-children\/","title":{"rendered":"When Philip Morris Studied Children at the University of Geneva"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the 1990s, Philip Morris funded a psychology professor at the University of Geneva to study children\u2019s and adolescents\u2019 attitudes toward cigarettes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These funding efforts served several objectives: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>an economic objective linked to marketing and understanding future consumers; <\/li>\n\n\n\n<li>and a political and strategic objective aimed at strengthening the company\u2019s image and reputation. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This collaboration with the University of Geneva was <a href=\"https:\/\/transparencyandtruth.ch\/en\/ressource\/the-tobacco-industry-swiss-universities\/\">part of a broader strategy<\/a> by Philip Morris to develop partnerships with the academic world. Discover <a href=\"https:\/\/transparencyandtruth.ch\/wp-content\/uploads\/2026\/05\/260520_TNT-UNI_DECRYPTAGE_EN.pdf\">our exclusive investigation<\/a> into the matter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the 1990s, Philip Morris funded a psychology professor at the University of Geneva to study children\u2019s and adolescents\u2019 attitudes toward cigarettes. These funding efforts served several objectives: This collaboration with the University of Geneva was part of a broader strategy by Philip Morris to develop partnerships with the academic world. Discover our exclusive investigation [&hellip;]<\/p>\n","protected":false},"featured_media":3782,"template":"","ressource_category":[48],"ressource_type_category":[54],"class_list":["post-3786","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","ressource_category-universities","ressource_type_category-dossier"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When Philip Morris Studied Children at the University of Geneva - Transparency and Truth<\/title>\n<meta name=\"description\" content=\"In the 1990s, Philip Morris funded research at the University of Geneva to study children\u2019s attitudes toward smoking.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transparencyandtruth.ch\/en\/ressource\/philip-morris-university-geneva-children\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Philip Morris Studied Children at the University of Geneva - 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