{"id":1851,"date":"2023-05-22T11:09:00","date_gmt":"2023-05-22T09:09:00","guid":{"rendered":"https:\/\/wpml.transparencyandtruth.ch\/?post_type=ressource&#038;p=1851"},"modified":"2026-04-01T11:10:48","modified_gmt":"2026-04-01T09:10:48","slug":"la-strategia-del-greenwashing-distogliere-lattenzione-inquinare-riciclare","status":"publish","type":"ressource","link":"https:\/\/transparencyandtruth.ch\/it\/ressource\/la-strategia-del-greenwashing-distogliere-lattenzione-inquinare-riciclare\/","title":{"rendered":"La strategia del &#8220;greenwashing&#8221;: distogliere l&#8217;attenzione, inquinare, riciclare"},"content":{"rendered":"\n<p><strong>\u00c8 un dato incontestabile: il modo migliore per affrontare un problema di inquinamento \u00e8 intervenire alla fonte. Come ridurre, quindi, i 24 milioni di tonnellate di rifiuti solidi prodotti ogni anno dall\u2019industria del tabacco (per citare solo questa cifra)? Riducendo la prevalenza del tabagismo.<\/strong><\/p>\n\n\n\n<p>Ma l\u2019industria del tabacco rifiuta sistematicamente un simile approccio. Ne \u00e8 prova la sua ferma opposizione all\u2019iniziativa <em>\u00abProtezione dei bambini e dei giovani contro la pubblicit\u00e0 del tabacco\u00bb<\/em>.<br>Anzi, essa parte dal presupposto che il tabagismo sia un\u2019attivit\u00e0 \u201cnormale\u201d, pienamente accettata dalla societ\u00e0, e che quindi non vi sia motivo di metterla in discussione. La campagna <em>\u00abLara Green\u00bb<\/em>, lanciata nel 2021 dall\u2019associazione Swiss Cigarette (che riunisce le filiali svizzere di British American Tobacco Switzerland, Japan Tobacco International e Philip Morris International), cerca di dare un\u2019immagine pi\u00f9 verde ed ecologica a un\u2019industria altamente inquinante. In realt\u00e0, si tratta di una strategia volta a spostare la responsabilit\u00e0 del produttore sui fumatori e a raccogliere migliaia di dati, il cui utilizzo rimane tuttora sconosciuto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c8 un dato incontestabile: il modo migliore per affrontare un problema di inquinamento \u00e8 intervenire alla fonte. Come ridurre, quindi, i 24 milioni di tonnellate di rifiuti solidi prodotti ogni anno dall\u2019industria del tabacco (per citare solo questa cifra)? Riducendo la prevalenza del tabagismo. Ma l\u2019industria del tabacco rifiuta sistematicamente un simile approccio. Ne \u00e8 [&hellip;]<\/p>\n","protected":false},"featured_media":1857,"template":"","ressource_category":[57],"ressource_type_category":[67],"class_list":["post-1851","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","ressource_category-ambiente","ressource_type_category-dossier"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La strategia del &quot;greenwashing&quot;: distogliere l&#039;attenzione, inquinare, riciclare - Transparency and Truth<\/title>\n<meta name=\"description\" content=\"Come l&#039;industria del tabacco usa delle strategie di &quot;greenwashing&quot; per distogliere l&#039;attenzione e continuare a inquinare.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transparencyandtruth.ch\/it\/ressource\/la-strategia-del-greenwashing-distogliere-lattenzione-inquinare-riciclare\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La strategia del &quot;greenwashing&quot;: distogliere l&#039;attenzione, inquinare, riciclare - 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