{"id":3177,"date":"2026-03-17T09:28:26","date_gmt":"2026-03-17T08:28:26","guid":{"rendered":"https:\/\/transparencyandtruth.ch\/?post_type=ressource&#038;p=3177"},"modified":"2026-03-27T08:34:16","modified_gmt":"2026-03-27T07:34:16","slug":"retorica-industria-tabacco","status":"publish","type":"ressource","link":"https:\/\/transparencyandtruth.ch\/it\/ressource\/retorica-industria-tabacco\/","title":{"rendered":"La retorica dell\u2019industria del tabacco: come riconoscerla e rispondervi"},"content":{"rendered":"\n<p>L\u2019aumento delle tasse sulle sigarette avrebbe conseguenze disastrose per l\u2019occupazione e per le finanze dello Stato? Il divieto di pubblicit\u00e0 del tabacco porterebbe presto anche al divieto del cervelat o dei viaggi in aereo? L\u2019industria del tabacco contribuirebbe persino a migliorare la nostra salute grazie ai suoi prodotti \u00aba rischio ridotto\u00bb?<\/p>\n\n\n\n<p>Nel dibattito pubblico, l\u2019industria del tabacco e i suoi alleati politici ed economici ricorrono regolarmente ad argomentazioni fuorvianti e a strategie di comunicazione ben collaudate. Non \u00e8 sempre facile identificare queste tecniche retoriche e comprendere gli interessi che servono.<\/p>\n\n\n\n<p>Per fare maggiore chiarezza, mettiamo a disposizione <a href=\"https:\/\/transparencyandtruth.ch\/wp-content\/uploads\/2026\/03\/20260312_RapportRhetorique_v1.pdf\">un rapporto<\/a>, <a href=\"https:\/\/transparencyandtruth.ch\/wp-content\/uploads\/2026\/03\/260317_TNT-RHETORIQUE_IT_WEB.pdf\">un libretto<\/a> e <a href=\"https:\/\/youtube.com\/shorts\/5HanijA6XPU\">alcuni video<\/a> di approfondimento. Queste risorse vi aiuteranno a riconoscere le strategie retoriche dell\u2019industria del tabacco e a rispondervi in modo efficace.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-9649a0d9 wp-block-group-is-layout-grid\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Rh\u00e9torique de l&#039;industrie du tabac : Pente glissante #argument#tabac#industrie#manipulation#suisse\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/5HanijA6XPU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Das Umkehr-Argument #industrie #manipulation #science#tabak #lobby\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/Ca5v-sO_MA8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Rh\u00e9torique de l&#039;industrie du tabac : Homme de paille #argument #tabac#industrie#manipulation#suisse\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/21uDMLEu2m8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Das Argument der Drohung  #industrie #tabak  #wissenschaft  #manipulation #rhetorik\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/vMIhmhKkN-k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Agire<\/h2>\n\n\n\n<p><strong>Se siete partner della prevenzione\u2026<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Formatevi sulle tecniche retoriche utilizzate dall\u2019industria del tabacco.<\/li>\n\n\n\n<li>Diffondete i nostri contenuti sui vostri siti web, nelle vostre comunicazioni e sui vostri social media.<\/li>\n<\/ul>\n\n\n\n<p><strong>Se siete politici\u2026<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informatevi presso le ONG attive nella prevenzione per anticipare gli argomenti e le tattiche di lobbying dell\u2019industria del tabacco e dei suoi alleati.<\/li>\n\n\n\n<li>Impegnatevi per la salute pubblica sostenendo misure strutturali di lotta contro il tabagismo.<\/li>\n\n\n\n<li>Fate conoscere il nostro opuscolo ai vostri colleghi eletti.<\/li>\n<\/ul>\n\n\n\n<p><strong>Se siete professionisti del settore scolastico\u2026<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utilizzate i nostri video in classe per avviare discussioni con gli studenti.<\/li>\n\n\n\n<li>Contattateci per sviluppare un\u2019attivit\u00e0 pedagogica sulla retorica dell\u2019industria.<\/li>\n<\/ul>\n\n\n\n<p><strong>Se siete cittadini\u2026<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Imparate a riconoscere le tecniche di manipolazione dell\u2019industria.<\/li>\n\n\n\n<li>Condividete i nostri contenuti con chi vi sta intorno per proteggere la vostra comunit\u00e0 dall\u2019influenza dell\u2019industria del tabacco.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019aumento delle tasse sulle sigarette avrebbe conseguenze disastrose per l\u2019occupazione e per le finanze dello Stato? Il divieto di pubblicit\u00e0 del tabacco porterebbe presto anche al divieto del cervelat o dei viaggi in aereo? L\u2019industria del tabacco contribuirebbe persino a migliorare la nostra salute grazie ai suoi prodotti \u00aba rischio ridotto\u00bb? Nel dibattito pubblico, l\u2019industria [&hellip;]<\/p>\n","protected":false},"featured_media":2227,"template":"","ressource_category":[64],"ressource_type_category":[67],"class_list":["post-3177","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","ressource_category-opinione-pubblica","ressource_type_category-dossier"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La retorica dell\u2019industria del tabacco: come riconoscerla e rispondervi - Transparency and Truth<\/title>\n<meta name=\"description\" content=\"Scoprite le tecniche retoriche utilizzate dall\u2019industria del tabacco per influenzare il dibattito pubblico e imparate a riconoscere e contrastare queste strategie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transparencyandtruth.ch\/it\/ressource\/retorica-industria-tabacco\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La retorica dell\u2019industria del tabacco: come riconoscerla e rispondervi - 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