{"id":3788,"date":"2026-05-28T09:00:33","date_gmt":"2026-05-28T07:00:33","guid":{"rendered":"https:\/\/transparencyandtruth.ch\/?post_type=ressource&#038;p=3788"},"modified":"2026-05-28T09:34:36","modified_gmt":"2026-05-28T07:34:36","slug":"philip-morris-universita-ginevra-bambini","status":"publish","type":"ressource","link":"https:\/\/transparencyandtruth.ch\/it\/ressource\/philip-morris-universita-ginevra-bambini\/","title":{"rendered":"Quando Philip Morris studiava i bambini all\u2019Universit\u00e0 di Ginevra"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Negli anni Novanta, Philip Morris ha finanziato una professoressa di psicologia dell\u2019Universit\u00e0 di Ginevra per studiare gli atteggiamenti dei bambini e degli adolescenti nei confronti della sigaretta. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Questi finanziamenti rispondevano a diversi obiettivi: un obiettivo economico, legato al marketing e alla comprensione dei futuri consumatori; e un obiettivo politico e strategico, volto a rafforzare l\u2019immagine e la reputazione dell\u2019azienda. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Questa collaborazione con l\u2019Universit\u00e0 di Ginevra si inseriva in una strategia pi\u00f9 ampia di Philip Morris volta a <a href=\"https:\/\/transparencyandtruth.ch\/it\/ressource\/industria-tobacco-universita-svizzere\/\">sviluppare partnership con il mondo accademico<\/a>. Scoprite la <a href=\"https:\/\/transparencyandtruth.ch\/wp-content\/uploads\/2026\/05\/260520_TNT-UNI_DECRYPTAGE_IT.pdf\">nostra inchiesta esclusiva sull\u2019argomento.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Negli anni Novanta, Philip Morris ha finanziato una professoressa di psicologia dell\u2019Universit\u00e0 di Ginevra per studiare gli atteggiamenti dei bambini e degli adolescenti nei confronti della sigaretta. Questi finanziamenti rispondevano a diversi obiettivi: un obiettivo economico, legato al marketing e alla comprensione dei futuri consumatori; e un obiettivo politico e strategico, volto a rafforzare l\u2019immagine [&hellip;]<\/p>\n","protected":false},"featured_media":3784,"template":"","ressource_category":[58],"ressource_type_category":[67],"class_list":["post-3788","ressource","type-ressource","status-publish","has-post-thumbnail","hentry","ressource_category-istituti-universitari","ressource_type_category-dossier"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quando Philip Morris studiava i bambini all\u2019Universit\u00e0 di Ginevra - Transparency and Truth<\/title>\n<meta name=\"description\" content=\"Negli anni Novanta, Philip Morris ha finanziato una ricerca dell\u2019Universit\u00e0 di Ginevra sugli atteggiamenti dei bambini verso il fumo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transparencyandtruth.ch\/it\/ressource\/philip-morris-universita-ginevra-bambini\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quando Philip Morris studiava i bambini all\u2019Universit\u00e0 di Ginevra - Transparency and Truth\" \/>\n<meta property=\"og:description\" content=\"Negli anni Novanta, Philip Morris ha finanziato una ricerca dell\u2019Universit\u00e0 di Ginevra sugli atteggiamenti dei bambini verso il fumo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/transparencyandtruth.ch\/it\/ressource\/philip-morris-universita-ginevra-bambini\/\" \/>\n<meta property=\"og:site_name\" content=\"Transparency and Truth\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-28T07:34:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/transparencyandtruth.ch\/wp-content\/uploads\/2026\/05\/david-matos-xtLIgpytpck-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/transparencyandtruth.ch\\\/it\\\/ressource\\\/philip-morris-universita-ginevra-bambini\\\/\",\"url\":\"https:\\\/\\\/transparencyandtruth.ch\\\/it\\\/ressource\\\/philip-morris-universita-ginevra-bambini\\\/\",\"name\":\"Quando Philip Morris studiava i bambini all\u2019Universit\u00e0 di Ginevra - 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