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File #5

Sponsorship and Philanthropy

The tobacco industry's self-interested generosity in Switzerland

Taking advantage of permissive legislation, the tobacco industry has forged many partnerships with cultural and social organisations in Switzerland. Theatres, museums, humanitarian and environmental associations receive donations that appear to be offered generously and without counterpart.

This dossier reveals the faux-semblants and strategy behind these ‘philanthropic’ activities. While cigarette companies claim that their aim is disinterested support for the communities in which they operate, their internal documents and the scientific literature show that they are in fact reaping major benefits in terms of image, access to legislators and standardisation. These phenomena represent obstacles that are incompatible with public health.

It is time for Switzerland to implement the measures recommended by the WHO and ban these practices.

Hugo Molineaux
Scientific collaborator OxySuisse
File #5 - Sponsorship and Philanthropy
Briefing paper

Briefing paper

Self-Interested Generosity : how support for cultural and social organisations serves the commercial interests of the tobacco industry 

In 2023, Switzerland ranked second to last out of 90 countries on the Global Tobacco Industry Interference Index, revealing its vulnerability to the industry's influence. One of the methods used by tobacco companies to exert this influence in Switzerland is by providing financial support to various cultural and social projects. Whilst some of this funding offers visible and direct benefits to the industry, such as the opportunity to sell and promote products at music festivals, a significant proportion of these financial contributions appear to be purely philanthropic.

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