This study explores the many new marketing methods, including the vast social network field, which offer the tobacco corporations countless opportunities to promote their products while aiming them at everyone – adolescents and non-smokers included.
This study explores the many new marketing methods, including the vast social network field, which offer the tobacco corporations countless opportunities to promote their products while aiming them at everyone – adolescents and non-smokers included.
In 2012, Australia plays a pioneering role in smoking prevention, becoming the first country to introduce plain packaging for cigarettes. Fearing that this example would spread like wildfire, the tobacco industry, led by Philip Morris, launches a worldwide campaign against the measure, using every means at its disposal.
It’s undeniable: the best way to address pollution is to treat it at the source. So, how to reduce the 24 million tons of solid waste (to mention just one of many environmental impacts) produced each year by the tobacco industry? The answer is to reduce the prevalence of smoking. However, the tobacco industry systematically resists this approach.
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