Our booklets

You can now order free A5 booklets of our briefing papers, available in French, Italian, German, and English. To do so, simply email us at in**@*******se.ch, specifying the booklet you want, the number of copies, and the language.

Marketing

• Social Media: a whole new world for the tobacco industry to conquer
• From the series “For adults only”:
  • Episode 1 – Teens, the tobacco industry loves you!
  • Episode 2 – “You’re too young, kid”: the temptation of the forbidden fruit
  • Episode 3 – From cartoons to social media: marketing tools to target young people
  • Episode 4 – Studying Teens to Target Them Better
  • Episode 5 – Preventing smoking: really ?
  • Discussion (coming soon)

Public Opinion

• Rhetoric: How to Respond to the Tobacco Industry
• LGBTIQ+: The Rainbow Smoke Screen
• Sponsorships: Self-Interested Generosity

New Products

• Harm Reduction in the service of increased profits

Environment

• Greenwashing: Pocket Ashtrays: For Better or for Worse?

Universities

• Universities Under Influence
• When the University of Geneva conducted research on children for Philip Morris
• The University of Zurich Scandal: Science for profit

Human Rights

• Human Rights denied