Harm reduction and ‘new’ tobacco and nicotine products – The industry’s misleading narrative
New products
By presenting new products (e-cigarettes, heated tobacco, etc.) as reduced-risk, the tobacco industry is attempting to circumvent anti-smoking policies and boost consumption. This strategy aims to attract new audiences and create a new generation of nicotine addicts.
The dossiers
Resources
Puffs, snus, pouches: the new faces of nicotine
- RTS
Harm reduction: the vast gap between the tobacco industry’s rhetoric and practices
- Génération sans tabac
Webinar on the dossier ‘Harm Reduction in the Service of Increased Profits’ (published on 23 June 2026)
