Public opinion

The tobacco industry seeks to shape public opinion and influence political and economic decision-makers. By highlighting its economic weight and social responsibility initiatives, it attempts to curb regulations and secure policies that favor its commercial interests.

The dossiers

Tobacco industry rhetoric: how to recognize it and respond

Rainbow smoke screen: How the tobacco industry exploits the LGBTIQ+ cause for its marketing and public relations strategies

comment l'industrie du tabac exploite la cause LGBTIQ+ pour ses stratégies marketing et de relations publiques.

Sponsorship and philanthropy – The self-serving generosity of the tobacco industry in Switzerland

Resources

When Economiesuisse defends the interests of the tobacco industry at the expense of public health

17.03.2026 - Le Temps

The Reality Behind Philip Morris‘ “Transformation” Narrative

20.01.2026 - STOP

“Les beaux parleurs” – Pascal Diethelm, OxySuisse

07.12.2025 - Radio Télévision Suisse (RTS)