When Economiesuisse defends the interests of the tobacco industry at the expense of public health
- Le Temps
The Swiss public views the tobacco industry critically, yet consumption persists
The Health and Lifestyle 2025 survey, whose findings on tobacco were published by Addiction Suisse in April, provides an up-to-date overview of trends in tobacco and nicotine consumption in Switzerland
The key findings can be viewed on this page (in French): Nouveaux produits – nouvelles voies vers l’addiction – Addiction Suisse
The study also allows for an assessment of how the Swiss public perceives the tobacco industry. The results show that the majority of the population views cigarette manufacturers critically: about 7 out of 10 people believe that the industry acts neither responsibly nor credibly or transparently.
Opinions differ regarding the sector’s economic importance: About half of the population considers the tobacco industry an important economic factor, while the other half holds the opposite view. Furthermore, there are clear differences between consumers and non-consumers: the former tend to attribute greater importance to it (about 65% agree with this statement), while the percentage among non-consumers drops to 45%, confirming a more critical view of the sector.
Problematic consumption, particularly among young people
At the same time, the market has changed significantly: in addition to traditional cigarettes, numerous new products have entered the market in recent years, often accompanied by marketing strategies specifically targeting young people. Flavored products such as nicotine pouches, e-cigarettes, or capsule cigarettes play a central role, as they make it easier to start using tobacco and help sustain consumption. More and more young people are starting with e-cigarettes and then switching to a combined use of various nicotine-containing products.
Secondhand exposure is also on the rise: Between 2023 and 2025, an increase in exposure to smoke and aerosols was reported. Young adults are particularly affected: 33.5% of 18- to 24-year-olds say they are frequently or very frequently exposed to this. Furthermore, consumption continues to take place in private settings, including in households with children.
At the same time, support for protective measures is broad and widespread: over 70% of respondents support a ban on disposable e-cigarettes as well as on advertising for tobacco and nicotine-containing products, and nearly 90% favor expanding smoke-free zones.
What is Switzerland waiting for to take action and comply with the will of its citizens?
