Through pop culture, cigarettes continue to convey a rebellious image that appeals to young people

In a new article published in La Liberté on November 6, 2026, our scientific collaborator Sophie Lonchampt was interviewed about the strategies used by the tobacco and nicotine industry to attract young people.

“The tobacco industry is doing everything it can to maintain the cigarette’s rebellious image.” Sophie Lonchampt, scientific collaborator at OxySuisse.