Public opinion

The tobacco industry seeks to shape public opinion and influence political and economic decision-makers. By highlighting its economic weight and social responsibility initiatives, it attempts to curb regulations and secure policies that favor its commercial interests.

The dossiers

Rainbow smoke screen: How the tobacco industry exploits the LGBTIQ+ cause for its marketing and public relations strategies

Sponsorship and philanthropy – The self-serving generosity of the tobacco industry in Switzerland

Resources

“Les beaux parleurs” – Pascal Diethelm, OxySuisse

07.12.2025 - Radio Télévision Suisse (RTS)

Smoke and mirrors. Unmasking disinformation from the tobacco industry

26.11.2025 - University of Bath

Bullsh*t-Identifier

07.11.2025 - The School of Moral Ambition

Coming Soon

Coming soon : Rhetoric

Coming soon