The ‘Swedish model’: a myth created by the tobacco industry to promote its nicotine products
About
The Transparency and Truth initiative exposes the strategies of the tobacco and nicotine industry, responsible for 9,200 deaths each year in Switzerland.
Our themes
Discover the manipulation strategies of the tobacco industry!
Nicotine pouches and snus: Studies refute the tobacco industry’s advertising claims
- SRF
Webinar on Tobacco Taxation and the industry’s influence
The tobacco industry and the Federal Office for the Environment anti-cigarette littering campaign
- SRF
An Inherent Contradiction: The Tobacco Industry’s Environment, Social & Governance Activities
- STOP
Curious? A new Philip Morris campaign targeting young people
Is Philip Morris a legitimate sponsor for “Taste Week”?
- Radio Télévision Suisse (RTS)
Stay tuned
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