Webinar 10.12.2025 : Tobacco marketing targeting young people

This webinar organised by Transparency and Truth focuses on one of the most pressing challenges in tobacco prevention: the tobacco industry’s specific targeting of young people. Through subtle and often difficult-to-detect marketing strategies – including social media, collaborations with influencers and lifestyle-focused content – the industry continues to influence young people’s consumption behaviours. This webinar will highlight how the tobacco industry views young people as a key target audience, the tactics used to achieve this and the role that prevention can play.

The webinar will be simultaneously translated into German, French and English.

Speakers:

Prof. Dr. Frank Wieber, Institute of Public Health ZHAW

Hussein Faeq, Tobacco Control Research Group, University of Bath

Jocelyne Gianini Mornata, Lega polmonare ticinese

Martina Romeo, Lega polmonare ticinese

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