Puffs, snus, pouches: the new faces of nicotine
- RTS
Webinar 10.12.2025 : Tobacco marketing targeting young people
This webinar was organised by Transparency and Truth and focused on one of the most pressing challenges in tobacco prevention: the tobacco industry’s specific targeting of young people. Through subtle and often difficult-to-detect marketing strategies – particularly via social media, collaborations with influencers and lifestyle-focused content – the industry continues to influence young people’s consumption behaviours. The webinar highlighted how the tobacco industry views young people as a key target audience, the tactics used to achieve this and the role that prevention can play.
Speakers:
- Stephan Brun, Tobacco Prevention Fund
- Sophie Lonchampt, OxySuisse
- Hussein Faeq, Tobacco Control Research Group, University of Bath
- Frank Wieber, ZHAW Gesundheit Institut für Public Health
- Jocelyne Gianini Mornata, Lega polmonare ticinese
- Martina Romeo, Radix Svizzera itliana
- Michela Canevascini, OxySuisse
