Coming Soon Marketing

Webinar 10.12.2025 : Tobacco marketing targeting young people

This webinar organised by Transparency and Truth focuses on one of the most pressing challenges in tobacco prevention: the tobacco industry’s specific targeting of young people. Through subtle and often difficult-to-detect marketing strategies – including social media, collaborations with influencers and lifestyle-focused content – the industry continues to influence young people’s consumption behaviours. This webinar will highlight how the tobacco industry views young people as a key target audience, the tactics used to achieve this and the role that prevention can play.

The webinar will be simultaneously translated into German, French and English.

Speakers:

Frank Wieber, Institute of Public Health ZHAW
Hussein Faeq, Tobacco Control Research Group, University of Bath
Jocelyne Gianini Mornata, Lega polmonare ticinese
Martina Romeo, Radix

REGISTRATION

Program

08:30	Welcome – OxySuisse
8:40	Stephan Brun – Tobacco Prevention Fund Denormalization of the tobacco industry.
9:00	Sophie Lonchampt – Pascal Diethelm, OxySuisse Young people as the target of tobacco marketing.
9:30	Hussein Faeq – University of Bath The tobacco industry’s marketing strategies: A focus on sports, beauty, and video games
10:00	Discussion – OxySuisse
10:15	Break
10:30	Frank Wieber – Zurich University of Applied Sciences REACH study and its application in tobacco prevention.
11:00	Jocelyne Gianini – Lung League Ticino & Martina Romeo – RADIX Practical example: Escape Game.
11:30	Michela Canevascini – OxySuisse Lessons from the tobacco industry’s marketing tactics for prevention.
11:50	Conclusion – OxySuisse